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elmazad, a auction and marketing specialist, has partnered with Cairo Finance, a unit of Banque du Caire, to launch a digital platform for selling and financing repossessed properties. The collaboration aims to streamline marketing and sales of defaulted assets while offering buyers financing options, making the secondary market more transparent.

    CEO Mahmoud Farahat said the deal supports Belmazad’s growth plan and its goal of linking leasing and real‑estate finance through digital innovation. “The platform will provide a process for sellers and buyers,” he added. Belmazad will act as Cairo Finance’s chief marketing adviser, building an online system.

    The platform will feature a two‑stage sale: an automated “Make an Offer” phase followed, if needed, by an online auction to ensure fair competition. It will also include tours, letting investors assess assets.

    Ahmed Sherif, CEO of Cairo Finance, described the agreement as the start of a partnership, with the project serving as a pilot to broaden services in Egypt’s leasing and finance sector. He noted that falling local rates boost demand for real‑estate financing.

    The first listing—a Mansoura administrative building with basement, ground floor, and 3–4 upper levels—will launch in ten days, available as a unit or subdivided. The property’s location and price are expected to attract investor interest.

    Together, Belmazad and Cairo Finance aim to modernise Egypt’s auction ecosystem, using technology to improve efficiency, accessibility, and trust in property transactions today.