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eal Estate Insiders Unfiltered explores the people and forces shaping the industry. On this episode, relationship marketing strategist Luke Acree discusses amplifying marketing efforts 10x and solving problems through direct communication with clients.

    Acree emphasizes that there's no secret formula for real estate marketing; instead, targeted approaches work best. He stresses the importance of regularly checking in with clients, even just to say hello, as it makes a difference in their perception of an agent.

    The key to successful marketing is human-to-human connection. Acree recommends calling five clients daily and spending five minutes catching up with each, allowing agents to cover 80% of their database within a month while strengthening relationships.

    Don't fall for the big marketing lie: overcommunication is hard, but undercommunication is easy. Agents should have multiple client touchpoints, such as emails, flyers, and in-person events, without worrying about overdoing it.

    To cut through the noise, Acree suggests using pattern interrupts like print ads or unique digital campaigns that grab attention. In a digital-first world, print ads can serve as effective reminders and emotional connections.

    Rejection is part of the job; agents won't win every client they try to land. To stay focused, identify accountability partners who will help keep you on track and motivated. Choose people who know what you're supposed to do and hold you to it.