A
fter Architectural Digest highlighted her Miami home, critics called it bland. In her response video, Frankel pivoted to the Hamptons, using them to prove her real‑estate strategy. She explained that every project she builds is designed for two purposes: personal enjoyment and investment. “I love living there, but I also design for resale,” she said.

    She cited recent flips: a $2.675 million purchase in the Hamptons that sold for $6 million, and properties in Tribeca, Soho, and Greenwich. The standout is her East End home, bought for $5.5 million and now worth about $7 million. She calls the Shinnecock Bay house an “extraordinary piece of property” and insists she will never sell it, projecting a value of $8–10 million in a few years.

    Frankel stresses that neutral, understated interiors help buyers picture their own lives, a strategy that has consistently delivered high returns. When she eventually nets another $3 million from her Florida home—where she relocated permanently—she joked she might invite the detractors for a latte.

    Her message: smart, simple design combined with strategic location drives profitability, and criticism is merely noise.