G
inger Wilcox, president of Better Homes and Gardens Real Estate, brings a unique perspective to her role. With experience as an agent, broker, and leader in proptech companies like Trulia, she has walked in the shoes of those she now leads.

    This 360-degree career has prepared Wilcox to navigate the industry's transformation. "Having been on all sides gives me a unique lens on how to help our network," she said. Trust, relevance, and adaptability are her guiding principles as she steers the brand through turbulent times.

    Wilcox has focused on doubling down on BHGRE's strengths: its connection with consumers and lifestyle relevance. This approach led to initiatives like the 2025 Home Trends Insights report and the Trendmaker certification program for agents.

    While others have chased cloud-based models or aggressive recruiting, Wilcox has stayed committed to the franchise model, offering brokers national resources and local flexibility. "Our brokers want to lead in their markets but need tools, training, and scale," she said.

    Clear communication has been key during a year marked by lawsuits and regulatory shifts. BHGRE took proactive steps to protect its network and equip agents with confidence. The result is a 99% client satisfaction rating, an exceptional figure at a time of industry pressure.

    Wilcox emphasizes that technology alone is no longer a differentiator; it's the human experience that sets BHGRE apart. "Everyone has tools," she said. "The real difference is showing up as a trusted adviser and delivering value."

    This people-first mindset stems from Wilcox's personal connection to the industry, having grown up watching her mother sell real estate for over 45 years. She sees growth as both necessary and an opportunity, with recent marketing campaigns reinforcing BHGRE's brand.

    Wilcox's leadership offers a lesson: innovation comes from sharpening fundamentals, building trust, understanding consumer needs, and empowering agents. "Relevance comes from being indispensable," she said. That's what BHGRE is focused on every day.