T
he Better Homes and Gardens Real Estate brand has launched its Trendmaker Accreditation program for affiliated brokers and agents. This comprehensive program leverages the brand's connection to the iconic Better Homes & Gardens media brand to deliver actionable insights into evolving consumer behaviors and lifestyle trends.
Through the designation course, agents become Home Trend Specialists equipped with trend intelligence, psychological insights into buyer behavior, and professional commentary on key real estate-adjacent sectors such as new home construction, smart home technology, and outdoor living. This enables them to tailor their service for clients based on design and living preferences.
The program deepens collaboration with People, Inc., the publisher of Better Homes & Gardens magazine, providing curated content from top industry voices. Agents gain practical tools to enhance service and drive business forward.
"Not only do BHGRE affiliated agents help people find a house, they play a critical role in helping them turn it into their home," said President Ginger Wilcox. "By connecting the dots between the trusted Better Homes & Gardens brand and our network of affiliated real estate professionals, we're delivering unmatched value to today's lifestyle-driven consumer."
Featured industry leaders include Lauren Bengtson, Senior Home Editor at Better Homes & Gardens, and Caleb Silver, Editor-in-Chief at Investopedia. Key takeaways from the course include:
* Design Trends: Agents gain insight into seasonal and emerging home design preferences to advise clients on staging, renovations, and lifestyle fit.
* Consumer Psychology: The course explores how economic shifts, generational values, and behavioral insights shape buying decisions, enabling agents to better understand client motivations and personalize their approach.
* Marketing Application: Interactive workshops show agents how to turn trend insights into compelling marketing, enhancing client engagement and brand visibility.
