S
hannon McCarthy's trailblazing approach to marketing has cemented her status as a respected leader in the construction industry. As Vice President of Marketing at Timberline Construction, she brings a unique blend of innovative thinking and relationship-building expertise to the table.
"I thrive on the fast-paced nature of our work," Ms. McCarthy says. "The constant challenges keep me engaged and motivated to deliver high-quality results." With over 20 years of experience in marketing, particularly in construction, design, and real estate sectors, she has developed a robust understanding of end-users and building owners across various property types.
Ms. McCarthy's expertise spans proactive marketing and communications, client-focused business development efforts, and brand strategy. She leads Timberline's marketing team and initiatives, managing the firm's overall marketing objectives and market awareness. Her influence extends to press coverage, award submissions, and recognition of exceptional people, projects, and clients.
In 2025, Ms. McCarthy will receive the Outstanding Women of 2025 award at the annual Women of the Year gala in Burlington, MA. Prior to joining Timberline in 2020, she spent a decade in commercial real estate with JLL and Cushman & Wakefield, where she held senior marketing roles.
Ms. McCarthy's commitment to community involvement is evident through her membership in NAIOP and her work with Youth Enrichment Services (YES) of Boston. She has also been recognized for her leadership skills as Co-Chair of the Programs Committee from 2022-2024.
In a Q&A, Ms. McCarthy shares her passion for variety, prioritization, and effective communication as key factors in her success. When asked about charitable involvement, she highlights NAIOP's valuable content and her re-engagement with YES, where she originally volunteered as a ski instructor 15 years ago.
Ms. McCarthy's hobbies include spending time with family and friends, traveling, skiing, yoga, and exploring Boston's culinary scene. Her favorite books are those read with her son each night, while her core values revolve around integrity, determination, and humility.
