realestate

Bright & Zillow Form Tech Alliances to Simplify MLS Work

Bright-Ocusell streamlines multi-MLS listings; Zillow‑Flexmls integration eases media imports; ListAssist deal; more.

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*Bright‑Ocusell Joint Venture Simplifies Multi‑MLS Listings**

    Bright MLS and Ocusell have announced a partnership to create a unified platform that lets brokers and agents submit and manage listings across several MLSs from a single dashboard. The collaboration will embed Ocusell’s List+ and data‑integration tools into Bright’s Listing Manager, a new entry‑point product. When the upgraded system goes live later this year, users will be able to publish to multiple MLSs without juggling separate interfaces, cutting redundant technology and streamlining workflows. Bright’s CEO Brian Donnellan said the move “will reduce friction and empower brokerages with a single, intelligent process,” while Ocusell’s founder Hayden Rieveschl highlighted the venture as the future of real‑estate technology.

    **Zillow‑Flexmls Integration Cuts Media Import Time**

    Proptech firm FBS has teamed with Zillow to allow agents to pull listing photos and videos directly into Flexmls via Zillow’s media‑link feature. The one‑click import feeds a new Auto Assistant that lets agents review and approve media before finalizing the listing. The feature, launching this fall at no extra cost, aims to speed up the listing workflow and enrich MLS data. FBS’s senior product manager Tracey Kantrud noted that media “contains layers of data beyond visuals,” and Zillow’s VP of industry operations Michael Lane added that the partnership is part of a long‑term strategy to make the listing process faster and more reliable.

    **John L. Scott Adopts AI‑Powered Home Search**

    Pacific Northwest brokerage John L. Scott is integrating ListAssist’s AI search engine into its website, creating the JLS AI Home Search experience. The system analyzes property details and imagery to match buyers’ lifestyle and aesthetic preferences, allowing searches in plain language such as “modern home with mountain view” or “bright kitchen with stainless steel appliances.” Chairman and CEO J. Lennox Scott said the partnership “changes everything,” making the search intuitive and efficient. ListAssist founder Chris McGoldrick calls the tool “the world’s best AI search experience,” and the platform has already secured deals with Howard Hanna, RE/MAX, and several MLSs. The latest version, released in August after IRE’s acquisition of ListAssist, is part of the Inside Real Estate BoldTrail platform.

    **Rechat Launches Agent Network for Targeted Connections**

    Rechat, a proptech “super app” for brokerages, has introduced Agent Network, an AI‑driven tool that matches agents with high‑performing peers in their local markets. Available on iOS and Android, the app uses listing data, location filters, and automation to connect users with agents who have recently closed deals nearby. Agents can promote listings, share buyer needs, and generate leads through targeted outreach. CEO Shayan Hamidi described the feature as “unparalleled AI targeting at your fingertips.” Early adopters report significant results: the Eklund Gomes Team at Douglas Elliman secured a $10 million deal, while Michael Saunders & Company earned a $2 million offer from a single campaign. The app also offers customizable email templates with built‑in tracking for opens, clicks, and replies, positioning AI as a practical tool for everyday real‑estate workflows.

Bright and Zillow logos shaking hands, symbolizing tech alliance for MLS simplification.