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recent poll of real estate executives found that over 70% anticipate an increase in transactions this year, a sign that the market may have hit its bottom. The Delta Media survey of brokerage leaders revealed a significant boost in confidence, with most expecting their profits and transactions to rise in 2025.
While consumers are pessimistic about the economy, real estate executives are feeling more optimistic. A new report suggests that brokers believe home sales have reached a low point, making it likely for sales volumes to increase in 2025. The survey found that expectations of greater profitability were at a three-year high, increasing from 48% to 63%, and transaction volumes were expected to rise by over 70%.
Despite the overall optimism, real estate executives do have concerns about the upcoming year. Recruiting agents was identified as the top challenge, followed by reduced profit margins and technology issues. The use of artificial intelligence in real estate is also a concern, with 42% of leaders expressing high concern about its implementation.
The survey's findings are in contrast to consumer sentiment, which has been declining due to concerns about inflation and economic uncertainty. However, the Delta Media CEO believes that the brokerage leaders' optimism may be a sign of a potential recovery in 2025.
