realestate

Businesses poised for expansion in uncertain times

Leaders from company-owned and franchise brands meet to discuss expansion, highlighting women's leadership roles.

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nywhere's top leaders, including Ginger Wilcox, Jason Waugh, Pam Liebman, and Sue Yannaccone, gathered at the T3 Leadership Summit on May 20 to discuss expansion opportunities and the growing influence of women in leadership. As the largest residential real estate brokerage business, Anywhere is poised for continued growth, with over $535 billion in sales volume in 2024.

    The panel focused on how each brand under the Anywhere umbrella can work together to drive growth. Sue Yannaccone emphasized that "growth is truly a moment in the industry," citing opportunities through consolidation and strategic partnerships. With a global presence and integrated structure, Anywhere is well-positioned for expansion.

    Women are leading half of Anywhere's six major brokerage brands, including Better Homes and Gardens, Century 21, Coldwell Banker, Corcoran, ERA, and Sotheby's. Pamela Liebman highlighted the achievements of women like Sherry Chris and Barbara Corcoran, who broke through in a male-dominated industry. Liebman noted that Anywhere has made significant strides in promoting diversity, with many female leaders in key positions.

    Anywhere leaders are confident in their brands' ability to grow as younger generations lean into homeownership. Ginger Wilcox sees opportunities for Better Homes and Gardens Real Estate to connect with nearly 50 million consumers monthly through its digital presence and licensing agreement. The brand's legacy and iconic status make it an attractive platform for reaching a wide audience, including millennials and Gen Z buyers.

Business leaders prepare for growth amidst economic uncertainty and global market fluctuations.