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irstTeam Realty, a California-based real estate firm, is expanding into Idaho and neighboring states. CEO Michele Harrington emphasizes the company's focus on supporting local brokers and entrepreneurs, rather than imposing its own model.

    Veteran agent Sheri Jones has joined FirstTeam in Burley, Idaho, bringing 25 years of experience to the table. She was impressed by the company's offer of CRM tools, recruiting help, and a no-pressure approach. Jones now manages 13 agents and aims to grow her team to 50.

    FirstTeam is leveraging its technology and resources to support local brokers, including customer relationship management software. This has saved Jones' office around $2,000 per month in technology costs. The company's non-traditional approach includes no leases or new offices, and zero pressure on recruiting new members.

    Harrington, a former U.S. Marine, emphasizes the importance of discipline and structure in the real estate industry. She believes that by attracting entrepreneurs and small business owners, FirstTeam can help them build successful careers and sellable assets.

    Jones notes that trust is essential in this partnership, with both parties relying on each other to deliver on promises. Harrington sees FirstTeam as a unique entity in the realty world, with a family atmosphere and a strong desire to grow and succeed.

    The company's expansion into Idaho is seen as a natural step, with Harrington convinced that there are many agents who want to be part of a great company like FirstTeam. The goal is to support local brokers and entrepreneurs, rather than imposing the company's own model on them.