T
he success of a real estate transaction often hinges on the expertise of your agent. A staggering 71% of licensed agents nationwide made no deals in 2024, according to research by Redfin executive Joe Rath and Inman Intel. Even if this figure is an overstatement, it's clear that only about 20% of agents generate nearly 90% of transactions.

    This reality highlights the challenging nature of a real estate career, requiring a significant time commitment and diverse skills. It often takes years to build expertise in this field. Unfortunately, TV shows have perpetuated a misleading image of agents as high-earning, effortlessly successful professionals. In reality, agents face numerous challenges and must be highly skilled.

    When selecting an agent, consider the following factors:

    Do they focus on your needs or their own accomplishments? A good agent prioritizes your goals and aspirations. Be wary of narcissistic tendencies, which can indicate a lack of fiduciary responsibility.

    Does your agent provide you with essential information to make informed decisions? They should offer market data, guidance on pricing, and advice on preparing your property for sale.

    Do they establish trust immediately? This transaction is likely one of the most significant financial commitments you'll make. You need an agent who embodies integrity and has a reputation for honesty.

    Has your agent demonstrated success in their field? Don't hire a friend or acquaintance without evaluating their skills, character, and expertise. A successful real estate experience requires more than just a personal connection.

    By following these guidelines, you can increase the likelihood of a successful transaction. However, it's essential to recognize that only a small percentage of agents possess all these qualities. The reality is that many service jobs, including real estate brokerage, are far more demanding than they appear.