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hristie’s International Real Estate has appointed G. Scott Hurlock as its first senior vice‑president of strategic growth, a role designed to propel the luxury brand into its next expansion phase. Hurlock, who boasts over 20 years of sales and marketing expertise, most recently served as SVP of expansion at Engel & Völkers, where he orchestrated a merger that added $1.3 billion in new business. His résumé also includes HomeSmart, Berkshire Hathaway HomeServices and Anywhere (formerly Realogy). In his new capacity, Hurlock will pursue partnership and acquisition opportunities with existing affiliates, drawing on his extensive network and strategic insight. “Christie’s excellence in brokerage operations, marketing, technology and affiliate services is best in class,” he said, adding that he looks forward to building on the brand’s storied legacy to create the world’s premier luxury‑real‑estate network. The move follows the recent promotion of Gavin Swartzman to president of Christie’s.

    At the same time, MetroList—Northern California’s largest multiple‑listing service, home to more than 20,000 members—has named Brian Groth its inaugural director of sales and marketing. Groth brings over two decades of experience in real‑estate operations and agent development, most notably a decade at RE/MAX Gold where he managed Sacramento offices and served as VP of agent development. His career has been defined by a focus on technology, strategic direction and an agent‑first philosophy, earning him a reputation for driving growth and retention. MetroList president and CEO Dave Howe praised Groth’s extensive leadership, deep understanding of agent needs and proven record in education as key assets for the organization’s expansion plans. Groth will work to boost engagement among agents, brokers and other industry professionals, leveraging his expertise to unlock new growth opportunities.

    Both appointments highlight the real‑estate sector’s ongoing evolution, as firms seek fresh leadership to navigate partnership, technology and expansion in a market populated by millions of agents and over 100,000 brokerages.