S
t Augustine, a historic coastal town in Florida, has flown under the radar for many years, earning it the title of America's "best kept secret" from real estate experts. Founded in 1565, this Southern city stands out from other parts of Florida with its well-preserved Spanish colonial architecture and beautiful beaches on the Atlantic coast. Home prices in St Augustine are significantly lower than in other coastal areas, averaging $443,043 according to Zillow, up from $286,377 five years ago.

    Broker Jennifer Bryndal expects home prices to soar as more people discover this hidden gem. "I believe we're the nation's best-kept secret," she said. "As we appear on top travel lists, we're growing fast." The city has taken steps to preserve its architectural heritage and beauty, including a rule that bans residences from rising higher than three stories.

    St Augustine is witnessing significant migration from people around the country, driving up home values. Elizabeth Jennings, a global real estate advisor, calls it "a unicorn" among coastal cities, with a vibrant historic district, beautiful beaches, warm weather, small-town vibes, and an impressive culinary scene. The neighborhood of West Augustine is particularly primed for growth, with new businesses popping up and plans to connect it with downtown.

    In contrast to other parts of Florida, where home values are flatlining, St Augustine's rise in value is expected to continue. The city was recently ranked fifth on a list of the most welcoming places on earth for 2025 by Booking.com, further solidifying its appeal to buyers and visitors alike.