M
arcus Lemonis, the serial entrepreneur, investor and TV star, and his wife, businesswoman Roberta “Bobbi” Fenchel, have cut the asking price of their Upper East Side townhouse by $10 million. The newly built residence at 34 E. 62nd St. is now listed for $24.5 million, down from the $35 million price tag it carried last year. The couple bought the five‑story, five‑bedroom property for $18 million in 2021, a bargain at the time when comparable homes were listed around $32.5 million.
The townhouse’s exterior is a standout, featuring a limestone façade, bowed French windows and a slate mansard roof. Inside, a grand foyer with herringbone oak flooring opens onto a glass‑and‑wood staircase. The main level houses a chef’s kitchen with custom tile, a wood‑burning fireplace, French doors that lead to an ivy‑clad garden with a fire pit, and a den with a bar. A dining room overlooking 62nd Street sits on the parlor level, flanked by a formal living room with coffered ceilings, a wet bar, another fireplace and bespoke cabinetry. A butler’s pantry with a custom bar completes the space.
The second floor contains two spacious guest suites, each with spa‑style bathrooms, walk‑in closets and a shared laundry area. The third floor offers two additional bedrooms, ensuite baths, a gas fireplace and a large walk‑through closet with custom millwork. The fifth floor is dedicated to the master suite, featuring a horizontal fireplace, a media center, grey oak floors, a walk‑through closet and an ensuite spa‑like bath.
The rooftop is equally luxurious, boasting a gas fire pit and ample space for dining and entertaining. The basement hosts a media/family room with built‑in cabinetry, a separate glassed‑in room that can serve as an office or gym, and a second laundry room. The entire home is smart‑wired and includes radiant floor heating throughout.
The property’s history is rich. Built on the former site of a 1926 townhouse owned by Vincent Astor—grandson of John Jacob Astor, the St. Regis Hotel founder and Titanic victim—the original house became a clandestine club for a spy group called “The Room” during World War II. In 2006, the townhouse was owned by Dr. Nicholas Bartha, who famously set it ablaze during a divorce. In 2015, Russian‑born Janna Bullock, who has faced accusations of using stolen Russian state funds to finance her real‑estate empire, sold the property for $11.95 million.
Lemonis, who now stars in “The Fixer” on Fox and is set to return for a second season next year, has shifted his primary residence to Jacksonville, Florida, but remains in New York. He is looking for a smaller home, citing the townhouse’s size as too large for him and his wife. Despite his move, he remains optimistic about the New York City real‑estate market, arguing that the new mayor’s policies will not undermine the city’s economic strength. He believes competition will increase and that savvy investors will navigate the changing macro environment, which includes rising mortgage rates and unemployment.
Lemonis will retire as CEO of Camping World Holdings at the end of the month, the largest RV dealer, but will continue as a special advisor. He also serves as executive chair of Bed Bath & Beyond. The listing is handled by Adam Modlin of the Modlin Group.