R
obert Reffkin, CEO of Compass, predicted that Zillow will become a national MLS in the near future. This statement was made during a panel discussion at NAR NXT, where top MLS leaders and industry experts gathered to discuss the future of multiple listing services.

    Key takeaways from the panel include:

    * Brokerages should compete on service and price, while MLSs should focus on providing high-quality data.

    * Zillow's evolution from an outsider to a key player in the industry was evident during the discussion.

    * The CEOs of CRMLS and Bright MLS emphasized the importance of cooperation and competition among brokerages and MLSs.

    Reffkin also expressed his support for a strong MLS, but argued that data should be offered in a more controlled way. He believes that sellers should have more control over their experience and that listing agent attribution is essential.

    The panel discussion highlighted the need for innovation and collaboration within the real estate industry. As Zillow continues to grow and evolve, it will be interesting to see how MLSs adapt to changing market dynamics.