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    If you're reeling from market shifts, economic uncertainty, lawsuits, and rule changes, it's time to get grounded with a business strategy that can be executed. Don't try to do everything - if you can't explain your brokerage strategy in 15 seconds, pick a lane and focus.

    Considering a new initiative? Be realistic about your resources and discuss the logistics well in advance of rolling it out. Thinking big about residential real estate success requires a big-picture perspective. Industry Decoded features industry experts who can enrich your understanding of issues affecting the industry as a whole.

    Let's talk, broker to broker. If you're leading a real estate company today, you know this isn't business as usual. Between class-action lawsuits, tech disruption, economic headwinds, and shifting agent expectations, executing a strategy is crucial for survival.

    Here are seven rules to help get your business back on track:

    1. Keep it simple: A solid strategy must be simple enough to explain in 15 seconds. Pick your lane, define what you do - and what you don't do - and make sure every decision reinforces that.

    2. Challenge your assumptions: Most brokerages are holding onto outdated beliefs. Take a hard look at your assumptions about your agents, market, revenue stream, profitability, and value proposition.

    3. Speak the same language: If you and your leadership team aren't on the same page about what success looks like, you've already lost. Unify your definitions of key performance indicators (KPIs) such as agent productivity, retention, and training engagement.

    4. Discuss resource deployment early: Talk through the logistics of new initiatives up front - who's training agents, managing adoption, and handling resources? Be realistic about what you can handle and prioritize ruthlessly.

    5. Clearly identify priorities: You can't fix everything at once. Settle in and focus on one or two clear things to move the needle this quarter. Vague plans don't get executed; clear priorities do.

    6. Continuously monitor and adjust: The market will shift again, so build feedback loops into everything and be willing to pivot when something's off.

    7. Invest in execution ability: Your strategy is only as good as the people executing it. Develop leaders inside your brokerage who can train, inspire, and hold people accountable.

    Final thought: Strategy execution isn't about being flashy - it's about being clear, focused, and disciplined. Now is the time to lead with precision, pick your focus, align your team, and start executing like your future depends on it - because it does!