I
n a city where the rental market is as cutthroat as it is competitive, one simple trait can make all the difference in securing that coveted Village apartment: being nice. According to Tim Brassil, co-founder and president of Village Living Realty, which manages over 100 buildings in Manhattan's most sought-after neighborhoods, a pleasant attitude during a showing is a major green flag for landlords.

    The reason? A growing number of young renters are relying on their parents' financial backing to qualify for apartments, making it harder for them to stand out from the crowd. "It's not just about being qualified," Brassil notes. "You need to be memorable." And that means making a good impression from the start.

    Brassil recalls a recent listing in the East Village that drew over 60 prospective tenants and was snatched up within days. The winning applicant? A young woman who made a polite first impression, followed up with an email expressing interest in future rent-stabilized listings, and demonstrated a willingness to communicate effectively.

    For Brassil, it's not just about being friendly; it's about showing that you're willing to put in the effort to find the right apartment. "I want to make sure I'm putting the right people in these apartments," he says. "It's worth the extra $100 here and there to avoid a bad tenant."

    As the rental market continues to shift, Brassil notes that young renters are increasingly focused on location over amenities like gyms or in-unit washers. "They want the experience of downtown," he says. "It's not about the washer/dryer; it's about being in the right spot." And with more universities changing housing policies and a growing trend towards independent living, this summer's moving season is shaping up to be busier than ever.

    But don't despair if you're a New Yorker looking for a deal downtown. Rent-stabilized units are still available, particularly in smaller buildings with high turnover rates. The key? Be prepared to act fast and have your ducks in a row – including a StreetEasy alert system and a keen eye out for stabilized listings. As Brassil puts it, "If you're a New Yorker, you'll know these young folks love a good line."