realestate

Elevating NAR's Communication Strategy

NAR Enhances Marketing and Communications with Key Executive Hires.

T
he National Association of Realtors (NAR) has strengthened its marketing and communications efforts with two key executive appointments. Bennett Richardson joins as senior vice president of marketing and communications, while Raffi Williams takes on the role of vice president of communications, both effective May 31.

    Richardson brings a wealth of experience in bridging technology, policy, and journalism to NAR. He has nearly two decades of experience working with Fortune 100 companies, including stints at Google and Politico Europe. Richardson's expertise will help sharpen NAR's voice and strengthen its communications in the real estate industry.

    Williams comes from the Managed Funds Association, where he expanded the organization's media presence. With a background in journalism and senior communications roles at Edelman Smithfield, the Federal Housing Finance Agency, and the U.S. Department of Housing and Urban Development, Williams will leverage his experience to drive NAR's mission forward.

    NAR CEO Nykia Wright emphasizes that these hires mark an important new chapter in the organization's communications strategy, one grounded in transparency, innovation, and advocacy for Realtors and consumers. With Richardson and Williams on board, NAR is poised to tell a more impactful story about its mission to empower members and help Americans access homeownership and build generational wealth through real estate.

NAR officials discuss enhanced communication strategy at industry conference in Washington D.C.