B
arbara Corcoran's NYC penthouse was a long time coming, but it wasn't just her business acumen that landed her the deal. It was a deep-seated conviction that she belonged there. In 1992, as founder of The Corcoran Group, Corcoran was juggling multiple roles – including part-time package delivery gigs – but her mind was already on the future. She recalls walking into the penthouse with its lush green terrace and French doors, thinking to herself, "If you're ever going to sell this, would you sell it to me?" The owner barely batted an eye, but Corcoran's vision stuck.
Years later, when the owner finally put the property on the market, she called Corcoran. It wasn't a clever marketing strategy or relentless follow-ups that secured the deal – it was Corcoran's unwavering faith in her own desires. "I envisioned myself living here," she said, and it became more than just a daydream. In 2018, Corcoran purchased the 11-room duplex for $10 million, adding another $3 million in renovations with her husband Bill Higgins.
Corcoran's approach to buying homes is rooted in romance and emotional connection. "I have an emotional love affair with them," she said. It's a mindset that can be applied to any goal – not just real estate. By staying focused on your vision and putting in the work, you can turn fantasy into reality. With Manhattan's median home listing at $1.6 million, it may seem out of reach, but taking small steps towards your goal can make all the difference.
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