realestate

Halsey Thrasher Harpole Renews Brand Identity as Halsey Real Estate

Jonesboro-based real estate firm Halsey Thrasher Harpole rebrands with new name.

H
alsey Thrasher Harpole, a Jonesboro-based real estate firm, has ushered in a new era with its name change to Halsey Real Estate at the start of July. Founded by CEO and President Jerry Halsey Jr., the company's roots lie in farming before expanding into one of northeast Arkansas' most comprehensive real estate firms.

    "This name change reflects our core values," said Halsey. "Real estate is personal to us, a family commitment built on service, integrity, and long-term investment in our communities." With licenses in five states, the firm boasts seasoned professionals with advanced certifications, ensuring top-tier expertise for clients' needs. As one of Arkansas' 10 largest property management firms and the largest in Northeast Arkansas, Halsey Real Estate is committed to serving the region.

    Jerry and his wife Cheri are joined by their daughter Taylor Wilson and her husband Landon, representing a fourth generation of family leadership. "Ensuring our business continues with a fourth generation is a point of pride for us," said Jerry Halsey. "We've planted roots, built trust, and plan to keep serving this region for generations to come."

Halsey Thrasher Harpole logo rebranding as Halsey Real Estate in Atlanta.