realestate

Indian Real Estate: Why 9 in 10 Buyers Struggle to Make a Profit

Think like capital, not a customer: focus on underpriced properties with 3x resale potential.

I
ndia's real estate dream is turning into a nightmare for 90% of buyers, leaving them financially drained and disillusioned. Meanwhile, a select few are building wealth with precision. Gurugram-based real estate advisor Aishwarya Shri Kapoor argues that most homebuyers are "buying liabilities, not investments" due to poor project choices, emotional decisions, and lack of strategy.

    Kapoor's LinkedIn post dismantles the myths surrounding Indian property investment, highlighting how buyers often focus on price per square foot and discounts rather than conducting thorough research. She criticizes the absence of due diligence, with few buyers inquiring about title clarity, rental absorption, or exit timelines.

    In contrast, top investors operate like institutions, buying during pre-launch, negotiating hard, and planning exits within 3-5 years to achieve returns of 2.5x to 4x. Kapoor attributes this success to a formula: "Product + Timing + Zone + Brand + Exit Path = ROI." Without all these elements in place, buyers risk being stuck, especially in oversupplied or underdeveloped areas.

    Kapoor identifies the hottest segments for capital in 2025 as SPR plots, branded resale, Dwarka Expressway mid-stage assets, SCOs with strong rental demand, and warehousing near UER-2. Her advice to buyers is to stop thinking like customers and start thinking like investors, focusing on underpriced properties with 3x resale potential rather than just what's ready to move in.

    Kapoor emphasizes that the first property should generate income, while the second should provide financial freedom from needing a third job.

Indian real estate market struggles with 90% buyers facing financial losses.