T
he brokerage business is a dynamic industry with frequent changes, mergers, and milestones. Here are some of the latest developments across the US.
A multibillion-dollar team has joined TTR Sotheby's International Realty after leaving Compass. HRLS Partners brings 70 years of combined experience and $2.42 billion in lifetime sales volume to their new role. They focus on luxury properties in Washington, D.C., Maryland, and Virginia. The team cited TTR Sotheby's commitment to community-driven values as a key factor in their decision.
Keller Williams is expanding its presence in the Caribbean with a new office in the Cayman Islands, set to open in 2025. Adam Sax, Regional Operating Principal, will lead the market center. KW also announced the affiliation of Arkansas-based True North Realty Group, which has joined Keller Williams Market Pro Realty. The addition strengthens Keller Williams' position in Northwest Arkansas.
ERA Real Estate is launching a national media campaign centered around major and minor league baseball. The "Day at the Park" theme will feature ads during televised games and social media promotions with Boston Red Sox pitcher Walker Buehler. ERA aims to increase visibility on a national level while supporting local franchisees.
Women-owned CMC Realty in Georgia has affiliated with ERA Real Estate, operating as CMC Realty ERA Powered. Carmela Moreno established the firm in 2017 with her daughters, Carmen and Miluska Barreda. They aim to educate and advocate for more people in the Atlanta real estate market.
Engel & Völkers is expanding its presence in Northern California with a new office in Burlingame, serving homebuyers and sellers in the Bay Area. The office will be led by license partners Alan Canas and Paul Benson.
Better Homes and Gardens Real Estate Steinborn & Associates has merged with TRU South Real Estate to expand its reach in Southern New Mexico. The combined firm now supports two additional offices and has 125 agents, retaining the BHGRE Steinborn & Associates brand.
