realestate

Industry Updates: Livian Acquired by Place, Lone Wolf Expands with New Initiative

Industry reacts to lawsuit-driven changes: Place/Livian sees progress, Lone Wolf and Seeking Agents adapt, Stellar offers new MLS Match feature.

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lace's acquisition of Livian is a strategic move to advance its mission of making homeownership accessible everywhere. The two companies share a similar focus on empowering real estate agents to scale profitable businesses across the US and Canada. Place has been growing rapidly, raising $100 million in 2021 and expanding its employee base to over 1,100 with the Livian acquisition.

    Livian Founder Adam Hergenrother sees this partnership as an opportunity to expand their value proposition, offering consumers a single integrated platform for all their home needs. He emphasizes that this is more than just a business move, but a significant step forward for employees and teams.

    Lone Wolf Technologies has launched the Buyer's Agent Club, providing tools, training, and advice to help buy-side agents navigate the changing compensation landscape. The initiative includes resources such as custom buyer reports, winning offer strategies, and access to specialized tools like Cloud CMA and Leads+.

    Stellar, Florida's largest MLS, is partnering with Immobel to offer its customers access to the MLS Match referral network. This platform allows agents and offices to connect privately and securely across markets, track referrals, and handle payments. The partnership aims to increase business opportunities for Stellar members in the US and globally.

    In response to lawsuit-driven changes in the industry, Seeking Agents has launched a new website that promises a transparent and competitive environment where commissions are fully negotiable. The platform allows homebuyers to share their needs and receive offers from agents outlining services and costs. Co-founder Hunter Gruler believes this approach can elevate the real estate experience by making it more efficient and equitable for all parties involved.

Business leaders gather at conference as Livian is acquired by Place in Toronto.