T
he traditional real estate sales pitch is evolving. Gone are the days of plastering a smiling agent's face on a billboard to sell a house. In today's fast-paced market, agents are leveraging social media to connect with clients and showcase properties.

    As a result, real estate agents have become content creators, using platforms like Instagram and TikTok to post engaging videos that highlight properties and explain market trends. "We're getting our clients through social media," says Patrick Brusil, a Keller Williams agent.

    Agents are investing in professional media companies to produce high-quality drone videos and other ready-to-post content. "As someone scrolls down social media, a drone video grabs their attention," notes Tom Jones, CEO of Home Drone Media.

    However, Zillow's recent policy change has added complexity to the market. The new rule bans listings advertised more than one business day before they're officially posted on the Multiple Listing Service (MLS). This move is seen as an attempt by Zillow to exert dominance over other players in the marketplace.

    For potential buyers, this could mean a less complete picture when browsing online. "If you're searching late at night, you're not seeing the entire market," says Giavanna Silva, a Compass real estate agent. Industry experts agree that the new rule makes the role of a savvy agent more crucial than ever.

    With potentially limited visibility on major platforms for certain listings, a well-connected and proactive agent becomes essential for both buyers and sellers. Their ability to navigate the evolving digital landscape and access comprehensive market information is now paramount.

    If you're in the market for a home, real estate agents advise choosing an agent who knows the market inside and out and also knows how to market themselves effectively. Consider checking out their social media presence or asking for referrals from friends before committing.