realestate

Is It Time to Refresh the Real Estate TV Landscape?

The scripted era of real-estate TV is over; will viewers crave authentic shows instead?

T
he 1980s reality show Lifestyles of the Rich and Famous, hosted by Robin Leach, brought a glimpse into the lives of celebrity homeowners. The show's popularity paved the way for future property programming, which has evolved over time to include more manufactured drama and scripted storylines.

    Today, viewers are turning away from these shows in favor of more authentic and down-to-earth content. Series like Tiny House Nation and The Parisian Agency: Exclusive Properties have found success by focusing on real-life stories and properties rather than extravagant lifestyles. These shows have resonated with audiences worldwide, streaming into 18 countries in 35 languages.

    In a crowded property media landscape, there's still room for innovation. Billy Nash, a former Wall Street banker turned realtor, believes that people are obsessed with property regardless of the genre. He's launching Passport Properties, a new reality series that aims to bring authenticity back to the format through storytelling.

    Unlike other property shows, Passport Properties delves deep into location, history, and culture, showcasing the soul of each home rather than just its facade. Nash wants viewers to feel as though they're traveling alongside him when he visits these places, making the show unique and entertaining.

    The series will premiere at MIPCOM Cannes in 2025, featuring eight episodes across eight countries and three continents. With its focus on storytelling and authenticity, Passport Properties is poised to shake up the property TV landscape.

Real estate professionals gathered for industry conference in Los Angeles discussing TV landscape.