realestate

Lead Realty Co. Launches MOTHER Bracelet Fitness Tracker at ENT TERRACE with Community Engagement Initiatives

Lead Real Estate Co., Ltd. Develops Luxury Residential Properties in Japan.

L
ead Real Estate Co., LTD (Nasdaq: LRE), a Japanese real estate developer, is introducing the MOTHER Bracelet, a recharge-free fitness tracker developed by MEDIROM MOTHER Labs Inc., to two hotels under its ENT TERRACE brand. This initiative will launch on November 1st, under the theme "Circulation of Happiness through Energy of Travel." Guests staying at these hotels can use the trackers free of charge and earn energy points for walking, which will be converted into cash donations to organizations supporting Japan's future.

    The MOTHER Bracelet tracks steps, sleep, body temperature, heart rate, and calories burned without requiring charging. It uses cutting-edge technology that generates electricity from the difference between body temperature and outside temperature. The device is equipped with five basic health care data metrics: number of steps, amount of sleep, calories consumed, heart rate, and body surface temperature.

    The trackers will first be introduced to two apartment hotel locations under the ENT TERRACE brand, with plans to expand to other hotels. Guests can check their vital data using a terminal installed at the front desk. Participating hotels will donate 50 yen for every 5,000 steps taken by guests, up to a maximum of 100 yen per day.

    Lead Real Estate Co., LTD is a Japanese developer of luxury residential properties and operates hotels in Tokyo. The company's mission is to serve its customers with stylish, safe, and luxurious living spaces. ENT TERRACE is an extended-stay hotel brand operated by Lead Real Estate Co., Ltd., known for providing a space where guests can relax as if they were at home.

    MEDIROM MOTHER Labs Inc. focuses on the health-tech sector and offers customizable health management solutions through its recharge-free MOTHER Bracelet smart tracker. The company's core activities include the "Specific Health Guidance Program" offered through the "Lav" health application and development of the 24/7 recharge-free MOTHER Bracelet.

    Statements in this press release about future expectations, plans, and prospects may constitute forward-looking statements. Actual results may differ materially from those indicated by such forward-looking statements as a result of various important factors.

Lead Realty Co. launches fitness tracker at Ent Terrance community event.