R
yan Serhant, CEO and luxury real estate broker, sat down with Quartz to discuss the high-end market's nuances, his reality TV stints, and his innovative AI venture, S.MPLE. As a seasoned expert in the field, Serhant has witnessed firsthand the blurred lines between luxury and mere opulence.

    "When people say 'luxury,' they often mean expensive," he notes. "But for me, it's about quality and attention to detail." Serhant emphasizes that a property's true value lies not in its price tag but in the craftsmanship and care that goes into its creation. He recalls visiting homes with exquisite finishes, only to discover subpar hardware – a telltale sign of cost-cutting measures.

    Serhant's advice for aspiring luxury real estate agents is straightforward: "Get your license, work on a team, and be willing to put in the time." He stresses that success in this field requires dedication and a willingness to learn. For those drawn to the glamour of reality TV shows like "Owning Manhattan" or "Million Dollar Listing," Serhant cautions that the real estate industry is not for the faint of heart.

    As he ventures into AI with S.MPLE, Serhant envisions a future where technology streamlines administrative tasks, freeing agents to focus on what matters most: building relationships and closing deals. By automating routine work, S.MPLE enables salespeople to provide more personalized service to clients, making the buying process smoother and more enjoyable.

    While AI may revolutionize the industry, Serhant is quick to emphasize that human connection remains essential in high-stakes transactions. "Until a house sells itself to another house," he quips, "there's still a need for salespeople who can provide guidance and expertise." With S.MPLE, Serhant aims to empower agents to excel in their roles, making the luxury real estate experience more seamless and satisfying for all parties involved.