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Luxury Real Estate Forecast 2025: Gen X and Female Influencers Fuel Market Expansion

Luxury Real Estate Report: Specialists Predict Strong 2025 Market, Led by Gen X Buyers and Wealthy Women Owners.

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nsights from luxury property specialists reveal a rising market confidence and key trends shaping the global luxury real estate landscape in 2025. The Coldwell Banker Real Estate LLC, an Anywhere brand, has unveiled "The Trend Report," highlighting three transformative trends: multigenerational living, Gen X and "She-Elites" as market leaders, and drivers for up-and-coming luxury hotspots.

    A recent survey of Coldwell Banker Global Luxury Property Specialists shows a positive outlook driven by renewed confidence, a greater selection of desirable properties, and more purchasing power. Eighty-five percent of specialists rate the buyer market conditions in 2025 as "fair" or "good," while nearly half reported an increase in first-time luxury homebuyers entering their respective markets.

    The rise of multigenerational living is a key trend, with luxury buyers seeking homes designed to accommodate evolving family needs. Flexible layouts, such as first-floor in-law suites and open floor plans, are top design features among clients. Accessory Dwelling Units (ADUs) are also increasingly sought-after for their flexibility and ability to host guests while maintaining privacy.

    Gen X is rapidly gaining ground in luxury homeownership, with a 10% increase in the past five years. Luxury Property Specialists note that Gen X is the most prevalent age group among their luxury buyers, prioritizing location and turn-key properties over luxury "things." Many Gen Xers are investing in second homes to diversify their investments while enhancing their lifestyles.

    The growing power of "She-Elites" is another key trend, with women owning 15.2% of luxury real estate in the U.S. and 13.1% worldwide. Women play a significant role in decision-making, with 95% of affluent buyers reporting that women either share or take the lead.

    New drivers for high-net-worth individuals are seeking primary and secondary residences beyond traditional destinations like New York and London. Cities like Dubai, Singapore, Melbourne, and Lisbon are becoming popular due to lower taxes, climate, economic opportunities, and lifestyle preferences. U.S. cities like Austin and Houston are also gaining popularity for offering luxury living at a more attractive value.

    The Trend Report was developed in collaboration with the Institute for Luxury Home Marketing, Wealth-X, and Barton Consulting. To explore the full findings, visit https://www.coldwellbankerluxury.com/.

Real estate experts predict market growth driven by Gen X and female influencers.