S
an Francisco’s Union Square is poised for a new chapter after Macy’s flagship store, a downtown landmark for more than eight decades, was slated to close. The announcement sparked concern, but also optimism as the city’s real‑estate firm TMG Partners has been selected to reimagine the 600‑k‑sq‑ft building.

    TMG Partners, known for historic renovations and large‑scale projects, entered a partnership with Macy’s to explore fresh uses for the space. “We’re starting from scratch,” said Chairman Michael Covarrubias. “We’ll assess how the structure can serve the community beyond a single department store.” He added that the collaboration is still in its infancy but could bring retail, housing, experiential office, and other opportunities to the site.

    Macy’s confirmed that the store will stay open through the holiday season and until the end of the first quarter, with no definitive closure date announced. The retailer framed the partnership as part of its broader strategy to evaluate compelling real‑estate options.

    Local voices echo the hope. Bay Area resident Jeanine Elstor, who often visits Union Square for its holiday cheer, said the Macy’s storefront is a “great anchor” and praised the seasonal window displays. “I’d love to see the area keep its vitality,” she added. Mayor Daniel Lurie welcomed the development as a positive step for downtown, calling it an example of what’s working. Marisa Rodriguez, President and CEO of the Union Square Alliance, noted the long‑awaited future for the historic site and praised the forward‑thinking approach.

    The 35th annual Macy’s holiday tree lighting, a staple event for the city, may be the last held at the Union Square location. While the event’s future remains uncertain, the partnership signals a potential shift in how the space will contribute to the neighborhood’s cultural and economic life.

    In summary, Union Square’s iconic Macy’s is set to remain open for the remainder of the year while TMG Partners and the retailer collaborate on a redevelopment plan that could transform the landmark into a mixed‑use hub. The community’s enthusiasm and the city’s support suggest that the area will continue to thrive, blending tradition with new possibilities.