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sleepy New Jersey beach town is experiencing a surge in attention after the record-breaking sale of a $25 million home. Spring Lake, known as the "Jewel of the Jersey Shore," has long been off the radar for many, but its picturesque charm and unique character have made it an attractive destination for wealthy buyers. The sale of the nine-bedroom estate at 17 Washington Avenue in January 2025 sparked a ripple effect, with property values skyrocketing across the two-square-mile town.
Wealthy buyers are now pricing out long-time residents who can no longer afford to live in the area they've called home for generations. Local realtor Diane Glander notes that homes that once lingered on the market are now selling within days, and offers of up to $10 million are becoming common. Even non-oceanfront properties are fetching prices upwards of $3 to $5 million.
The town's small-town feel is being disrupted by the influx of new residents and businesses catering to their demands. Shops and restaurants are staying open later, and upscale boutiques are popping up along the boardwalk. However, for many lifelong residents, the attention and changes brought about by wealthy buyers have become a nuisance.
Spring Lake's unique character is defined by its strict zoning laws, which prevent large or tall buildings from being constructed. The town has no traffic lights, and new builds are rare due to these regulations. Despite the rising prices, taxes remain relatively low, making it an attractive option for retirees and wealthy buyers looking to escape the high costs of other beach towns like the Hamptons.
The town's charm is still intact, with beautifully maintained homes and landscaping, as well as two lakes at either end of town. However, the once-quiet community is evolving rapidly, and long-time residents are struggling to adapt to the changes brought about by the influx of new wealth.
