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recent survey by T3 Sixty found that a majority of industry executives disapprove of the National Association of Realtors' (NAR) handling of its Clear Cooperation Policy, with some questioning NAR's motives. Despite concerns about communication and policy implementation, 51% of respondents still approve of NAR's overall performance.
The survey suggests that confidence in NAR is wavering, but not entirely lost. Recent leadership changes at NAR are seen as a positive step, with CEO Nykia Wright praised for her "no-nonsense approach" and President Kevin Sears commended for his transparency. However, perceived gaps in communication and the implementation of controversial policies have left the organization with a long way to go.
The majority of respondents (54%) disapproved of NAR's handling of the Clear Cooperation Policy and its delayed marketing option, while only 20.7% approved of the move. Many felt that the policy was announced too quickly and without sufficient communication, creating challenges for MLS leaders. Some also questioned whether the policy was designed to appease a particular group or company.
The implementation deadline is approaching, but many respondents indicated that their existing MLS policies will not be enough to meet the new policy's requirements. A significant number of respondents (49.2%) said changes will need to be made, while 21.3% believed their current policies would suffice. The lack of a clear timeline for delayed marketing has also caused concern, with some respondents feeling that September is too soon for vendors to adopt system-wide changes.
The survey's findings suggest that NAR still has work to do in gaining back its members' trust. While recent leadership changes are seen as positive steps, the organization must address concerns about communication and policy implementation to regain confidence among industry executives.
