realestate

MLS Introduces New Listing Option, Boosting Seller Flexibility

Real estate platforms enhance seller experience with new features.

U
nlock MLS has launched Flex Listings, a tool that allows sellers to list their homes in the official MLS without making them publicly available. This "early-stage runway" gives agents an opportunity to share listings with other professionals before taking them public. Unlock MLS CEO Emily Girard describes it as a way for sellers to ease into the market while maintaining listing integrity.

    Stellar MLS has partnered with Local Logic to provide its members with more insights into local markets through IO Reports. This platform aggregates data from over 3,000 sources to offer information on demographics, schools, transportation, and home pricing. Stellar MLS CEO Merri Jo Cowen says this tool will help agents develop expertise in any U.S. market and tell the complete story of neighborhoods.

    Northwest MLS has introduced Finding Homes, a voice-activated search tool that responds to prompts in English and Spanish. Developed by Lundy, it can be used on devices or apps with Amazon's Alexa virtual assistant. The tool aims to make home searching easier for all buyers, including those with accessibility needs or preferences.

MLS introduces new listing option, boosting seller flexibility nationwide real estate market.