T
he real estate market has undergone significant changes, especially in Florida. To navigate this evolving landscape, it's essential to understand the current market conditions and trends. Aprile Osborne, founder of Call It Closed International Realty, shares her expertise on what buyers and sellers need to know.

    With 97% of home buyers starting their search online, technology plays a crucial role in real estate. However, agents are still necessary for their expertise and guidance. In her book "Market SHIFT: 7 Essential Things to Know about Real Estate Right Now," Osborne emphasizes the importance of mastering market analysis, staying informed on home values, interest rates, and economic trends.

    The growing use of AI, data, and predictive analytics is transforming real estate. Agents must adapt to these changes and leverage technology to scale their businesses. Aprile stresses that failing to do so will put them at a disadvantage.

    Currently, the market in Southwest Florida has a high inventory level, with days on market slightly higher than usual. This presents opportunities for buyers but also requires sellers to be strategic about pricing and timing. The market is shifting, and interest rates are expected to drop, which may impact buyer behavior.

    Aprile's book offers valuable insights into navigating the current real estate landscape. To learn more, visit CallItClosed.com or download the Gulf Coast News app for the latest news and alerts on breaking news, weather, sports, entertainment, and more.