T
he real estate industry is in a state of flux, with brokerages and portals locked in a battle for control. But amidst the noise, it's essential to remember that your clients don't care about the drama - they care about themselves. As an agent, you're still the translator, guide, and sometimes therapist who turns chaos into clarity.
While policy wonks and portal execs rewrite the rules, your clients are asking the same questions: "Can I afford this house?" "Will my offer stand out?" "How much longer will my home sit on the market?" And those questions have human answers - your answers. You're still the one who needs to provide clarity in uncertain markets.
Here's what you need to know:
* Understand how private listing policy changes might affect your sellers, and be able to explain the options clearly.
* Brush up on your brokerage's approach to buyer-broker compensation, as clarity around commissions is becoming a front-line issue.
* Be ready to explain why Zillow or Redfin look different to clients who notice but may not fully understand.
The truth is, this isn't the first time the industry has shifted, and it won't be the last. Real estate has always been messy, with added legal footnotes and portal plot twists for flair. But you've already been doing the hard part: building trust in unpredictable markets, delivering clarity when rates spike or inventory vanishes, and navigating change without losing your sanity.
So let the portals argue, let the policy documents pile up, and let Twitter/X do what it does. You? Keep doing the work that actually moves people forward. Keep showing up, listening, and leading. And maybe keep a bottle of wine - or a chocolate stash - on standby. Because tomorrow's headline is already loading, and you're more than ready for it.
