M
Z Wallace is expanding its retail presence with a new store on Newbury Street in Boston, marking a milestone as the brand approaches its 25th anniversary in 2025. This physical expansion comes after two decades of success, starting with a flagship store in New York City in 2000. The brand will also open another location at Aventura Mall in Florida later this month.
The Boston store takes inspiration from MZ Wallace's iconic Crosby Street location, featuring digitally transformed marble patterns on wallpaper, fabrics, and industrial carpets. Artist Shun Kinoshita designed distinctive pedestals showcasing the brand's signature bags, alongside an artwork by Cynthia Talmidge, a partner of the brand's exclusive bag collaboration with Platform this fall. This new store highlights MZ Wallace's commitment to artistic partnerships and thoughtful design.
