realestate

Nobu Hospitality's Innovative Real Estate Development Strategy

Nobu Hospitality redefines luxury living with lifestyle-led approach to real estate.

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obu Residences Redefine Luxury Living and Lifestyle

    Nobu Hospitality continues to revolutionize the branded residence space with its expanding global portfolio, combining purposeful design, world-class hospitality, and a deep sense of community. With 18 Nobu Residences across four continents, the brand is charting an ambitious path toward global expansion.

    Notable milestones include record pricing in Abu Dhabi with penthouses selling for $37.5 million and the swift three-month sell-out of Nobu Residences Toronto at the city's highest average price point. These accomplishments establish Nobu as a leader in luxury living, driven by its strategic collaborations with world-class regional partners and visionary developers.

    Nobu Residences offer an exclusive lifestyle experience akin to that of a luxury hotel, providing access to signature Nobu dining, private catering, room service, wellness programming, and a dedicated experience team. The brand's approach is rooted in cultivating a sense of community among like-minded individuals, delivering spaces that reflect its Japanese minimalism and contemporary luxury.

    "The essence of real estate goes beyond mere structures; it's fundamentally about creating a sense of community and connection," said Trevor Horwell, CEO of Nobu Hospitality. "Our residences transcend traditional amenities, embodying a lifestyle rooted in the Nobu community."

    Developers and partners are increasingly drawn to the "Nobu effect", a proven combination of brand equity, lifestyle premium, and sales velocity. The Nobu name adds value and creates loyal communities of residents who are drawn to its unmistakable lifestyle.

    Nobu is currently focused on expanding within key global urban markets while growing its portfolio of non-hotel branded residences to capture a broader segment of the luxury residential market. "A key advantage of these residences is their access to elevated food and beverage offerings, including private catering and in-residence dining – amenities that today's luxury buyers increasingly prioritize," added Horwell.

    Through its pioneering approach to branded residences and impressive growth trajectory, Nobu Hospitality will continue to redefine luxury living on a global scale, combining signature lifestyle and design for an unparalleled residential experience.

Nobu Hospitality's luxury real estate development strategy in global locations showcased.