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udson Square is emerging as a major hub for tech and media companies, with 16 creative and media firms moving in since Google and Disney acquired over 4 million square feet of space. The area saw its strongest performance in the past year, with 915,000 square feet of new leases and renewals, driven by a 366,000-square-foot renewal by Horizon Media and a new lease for Brooklinen.

    The district's office stock boasts a relatively low vacancy rate of 16.5%, down from 17.9% last year, according to the Hudson Square Business Improvement District (BID). Excluding two large developments, the rate drops to 11.4%. The BID credits the area's flexible layouts, natural light, and proximity to mass transit for its appeal to creative and media tenants.

    Google and Disney are the dominant players in the office market, with Google having a footprint that includes offices at 555 Washington St., and 315 and 345 Hudson St. Other notable companies that have recently moved into the area include Good Karma Brands, Madison Black, Industrial Designs NYC, Phaidon Press, and Fanatics.

    The neighborhood is home to a young workforce, with over 70% of employees under 35 years old, according to a BID survey. Despite its recent success, Hudson Square remains overshadowed by neighboring areas like Soho, Tribeca, and the West Village. The BID is working to expand out-of-neighborhood awareness and beautify the area's rougher edges.

    The district has a growing restaurant scene, but lacks retail options. The BID is planning a massive overhaul of a city-owned plaza that has been vacant for over 100 years, with a $4.25 million master plan funded by public money. The project aims to create a lively recreational space close to the West Village and serve as a gateway between neighborhoods.