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ropy, a real‑estate tokenization firm, is set to modernise the $25 billion title market that still relies heavily on paper. CEO Natalia Karayaneva told Coindesk that the company will invest $100 million over the next year to acquire mid‑size title agencies across the United States, using blockchain and AI to speed and secure transactions. She added that these acquisitions should lift Propy to a $1 billion valuation.
Funding comes from a mix of traditional lenders and on‑chain credit, notably the DeFi platform Morpho. Propy claims this is the first known use of private on‑chain credit to finance M&A.
The title sector, which verifies ownership, issues insurance, and handles ownership transfers, remains largely manual and fragmented among roughly 7,000 small firms. Propy, already licensed and having processed $4 billion in digital deals, will target agencies in California, Florida and Texas to cut fraud, shorten closing times and bring AI‑driven efficiency to the process.
A key component of the strategy is Agent Avery, an AI escrow agent trained on Propy’s transaction data. Operating 24/7, it supports both traditional and crypto payments, reportedly reducing agents’ workload by about 40% and enabling more closings.
To bolster its expertise, Propy has added former Treasury official Chris Campbell and Science Inc. co‑founder Mike Jones to its advisory board, alongside ex‑SEC Commissioner Michael Piwowar.
