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leonora Srugo, a top agent at Douglas Elliman and star of Netflix's Selling the City, is convinced that New York City is due for a comeback. At 38, she has built a reputation as a high-powered broker with a knack for closing deals in Manhattan's luxury market. Her latest client, Ryan, a venture capitalist who bought his $4.5 million condo at 40 Bleecker Street two years ago, is looking to sell the property for at least $6 million.

    As we walk through the sleek, minimalist lobby of the building, Srugo points out its unique features: a doorman, a full-size pool and garden, and French-oak chevron floors. She's dressed in her signature broker-influencer uniform – a blazer over a white crop top and four-inch Valentino platform heels – and is ready to sell.

    Srugo has been a fixture on the New York City real estate scene for 15 years, but her profile has grown significantly in the past two years. She's made headlines for selling a $75 million apartment on Central Park South and buying Jennifer Lopez's Nomad penthouse for $23 million. Her close friendship with Mayor Eric Adams has also generated attention, with the pair often spotted together at high-profile events.

    Despite the controversy surrounding her relationship with the mayor, Srugo insists that they're just friends. "There are a lot of lies out there," she says when asked about their connection. While they may not be romantically involved, Srugo and Adams share a vision for the city – one that emphasizes opportunity and possibility.

    Born in Israel and raised by a single mother in Soho's artist lofts, Srugo has a deep understanding of New York City's complexities. She got her real estate license in 2009 and worked tirelessly to build her business, eventually landing high-profile clients like Adam Neumann and Kimora Lee Simmons.

    Selling the City is just the latest iteration in a long-established genre – one that has produced household names like Josh Altman and Ryan Serhant. But with the industry facing unprecedented challenges, including declining commissions and increased competition, some wonder if these shows are still relevant.

    Srugo believes that her show is necessary branding exercise for the broker industry and the city. "I believe that New York is due for a comeback, both socially and with my show," she says. "I wanna make New York happen." Whether or not Selling the City lasts past its first season remains to be seen, but Srugo is committed to making it work – just as she would any of her luxury listings.