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CKRBX, a Software-as-a-Service (SaaS) platform for multifamily real estate, has expanded its coverage to multiple North Carolina markets. This move marks the company's entry into high-growth areas and follows successful launches in the DMV region and Dallas-Fort Worth business district.

    "We're excited to bring our demand-side data and decision intelligence to these vibrant markets," said Michael Broder, CEO of RCKRBX. "Our platform empowers investors and developers to make informed decisions by quantifying renter preferences and project performance."

    RCKRBX's coverage in North Carolina spans major markets including Charlotte, Raleigh-Durham, Winston-Salem, Greensboro, Fayetteville, and Wilmington. The company's proprietary database combines renter polling data with contextual market information and supply-side data to provide actionable insights.

    "North Carolina has emerged as a hub for multifamily development and investment activity," said James Moore, COO of RCKRBX. "We're proud to contribute to the state's continued growth by delivering real-time intelligence into demographics and forward-looking insights into prospective projects."

    Using RCKRBX, subscribers can forecast how renter preferences will impact market demand, lease-up, and premiums, and optimize programming to mitigate investment risk and maximize returns.

    RCKRBX's platform is built on a proprietary database of renter polling data and associated variables combined with contextual market information and supply-side data. The company utilizes quantitative research industry standards and best practices for survey design, sample recruitment, response, and data quality control.

    In addition to its expansion in North Carolina, RCKRBX plans to enter key markets across the US over the next six months and launch two new products: MNR, a demand landscape and market indexing tool, and PRSPCTR, a lease-up accelerator and renter micro-targeting tool.