F
athom Holdings (Nasdaq: FTHM) has announced a strategic partnership with Locafy (Nasdaq: LCFY) to enhance the online visibility of its 14,500+ real estate agents. The collaboration will provide advanced local marketing tools through Locafy's entity-based SEO technology, aiming to deliver first-page search prominence for targeted keywords and locations.

    The integration combines Locafy's SEO technology with Fathom's database of neighborhoods, transaction information, and agent profiles to create a comprehensive solution offering near real-time, localized information for property buyers and sellers. The long-term goal is to implement a scalable solution that allows all Fathom agents to enhance their online visibility and help consumers connect with real estate professionals in their local communities.

    The partnership will initially focus on select neighborhoods within multiple markets, with the aim of elevating Fathom agents' presence in these areas. By leveraging Locafy's innovative publishing solutions and proprietary SEO technology, Fathom agents can increase their visibility online, strengthen their presence in the neighborhoods they serve, and ultimately drive more business.

    Fathom Holdings CEO Marco Fregenal stated that the partnership is part of the company's commitment to providing its agents with best-in-class tools and technology to help them succeed. Locafy CEO Gavin Burnett added that the collaboration aligns perfectly with their mission to help businesses succeed in their target markets, and they are excited to scale this solution to benefit Fathom's extensive network of agents.

    This strategic partnership underscores both companies' commitment to leveraging advanced technology to create meaningful connections between consumers and real estate professionals in local markets.