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n this episode of the RealTrending podcast, host Tracey Velt talks to Stephanie Anton, president of Corcoran Affiliates, the global affiliate network for The Corcoran Group. Anton shares her insights on finding a value proposition and leveraging it into servant leadership.

    Anton's personal philosophy is centered around servant leadership, which she believes in deeply. She emphasizes being hands-on and strategic while also willing to get involved with her team. As president of the affiliate network, Anton oversees a 50-year-old brokerage that launched its franchise nearly five years ago, just before the pandemic.

    The launch presented unique challenges, but it has been a huge success due to their focus on building relationships over transactions. This approach allows clients to feel valued, and when combined with a clear vision and supportive organization, enables Anton to make tough decisions confidently.

    To grow and add franchises, Corcoran Affiliates targeted high-end urban markets in the US and internationally, as well as feeder and second-home markets. The brand has resonated strongly in these areas, driving growth. Understanding economic drivers behind market shifts is also crucial for success.

    Anton discusses how her agents adapted to the post-NAR settlement environment, noting that they were well-prepared ahead of time. The conversation touches on artificial intelligence and technology usage in real estate before Anton shares Corcoran Affiliates' future plans.

    These include rolling out new tools to educate people about neighborhoods using videos and integrating AI into their back-end systems for easier access to their tools.