I
n the real estate industry, where change is often perceived as slow, digital technologies have become the norm. Agents of all ages are embracing these changes, and it's essential to understand what this shift means for your business.

    Here are five key ways residential real estate has changed since 2020:

    The referral model has gained traction, with companies like Zillow's Flex program offering agents a way to pay for leads. While the fees can be steep, many agents see real ROI from digital content and AI-powered tools. In fact, AI is now ubiquitous in the industry, helping agents create marketing materials, manage transactions, and interact with consumers.

    Digital content has become a crucial aspect of an agent's success, with some newer licensees gaining massive exposure through social media. However, it's not just about having a large following; effective digital content requires effort and dedication. E-documents have also become the norm, with online document management and digital signatures replacing paper files.

    The industry has also seen significant advancements in AI-powered tools, including chatbots that interact with consumers and predictive analytics that monitor potential transactions. Blockchain and crypto technologies are also gaining traction, particularly in higher-end markets where affluent buyers are converting their digital assets into real estate.

    As the industry continues to evolve, it's essential for agents to stay ahead of the curve. By embracing digital technologies and adapting to changing consumer behaviors, agents can position themselves for success in an increasingly competitive market.