H
yderabad’s Neopolis in Kokapet, once spotlighted by high‑value land auctions, now faces a stark reality for developers. Although branded a premium hub, sales lag behind the 10,000 new homes launched recently, with roughly 40 % still on the market. The problem is most acute for ultra‑large apartments; units over 4,500 sq ft attract the fewest buyers, and some projects list properties up to 7,000 sq ft. Analysts predict the situation will deteriorate as another 4,000 units are slated to hit the market after recent auctions, further straining an already sluggish environment. To counter the surplus, developers are slashing prices—homes once priced at ₹12,000 per sq ft are now offered at about half that rate—underscoring the urgency to revive demand in this once‑glamorous segment.