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tatara Solutions has expanded its Statara Media Platform to include digital audio advertising, allowing real estate professionals and associations to target specific audiences through podcasts and streaming radio. The updated platform was rolled out after months of beta testing, with a goal of providing National Association of Realtors (NAR) agents and affiliates with new ad-buying tools for influencing policies at the federal, state, and local levels.

    The company built an in-house demand-side platform (DSP) to manage digital advertising campaigns, adding functionality every few months. The latest addition is digital streaming radio and podcasts, which are becoming increasingly important in marketing strategies due to their growing popularity. According to Statara, over 140 million people are expected to listen to podcasts in 2025.

    The platform allows NAR professionals to place targeted audio ads on specific demographics, such as first-time homebuyers, and offers programmatic and private marketplace options for ad placements on high-reach podcasts or online radio stations. Transparency and efficiency are key advantages of the platform, with built-in audience data and spending transparency allowing clients to launch campaigns faster than with third-party platforms.

    Statara's two decades of refining its data capabilities have enabled it to provide full visibility into ad spend, ensuring that clients know where their money is going. The platform also uses artificial intelligence-powered inventory filtering to prevent wasted spend on low-quality domains, keeping ads in safe and effective environments.

    The expansion of the Statara Media Platform is expected to help brokers and associations disseminate critical information and influence elected officials on housing policy. Looking ahead, the company plans to continue innovating and exploring new ways to reach audiences through emerging formats such as video and audio.