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new chapter unfolds in the National Association of REALTORS' "Right by you" campaign, as a poignant ad brings to life the hopes and dreams of a young couple. Their journey through the ups and downs of homeownership is expertly guided by a trusted REALTOR, who helps them navigate the twists and turns that can turn their dream into a nightmare.
The latest addition to NAR's "Right by you" series, titled "Dream Home," takes viewers on an emotional ride as it showcases a couple's life milestones within the walls of their ideal home. But just when we think all is well, reality sets in, and the couple faces a harsh awakening – one that only a REALTOR can help them overcome.
According to Karen Bebart, NAR director of consumer strategy & brand advertising, this campaign is more than just an ad series; it's a reflection of the changing cultural landscape. "Right by you" aims to reinforce the value of partnering with a REALTOR in today's fast-paced world. The "Dream Home" spots join forces with the earlier "Don't DIY" ads to create a narrative that speaks directly to first-time buyers' experiences and helps dispel common misconceptions.
Through these impactful stories, NAR highlights the human side of the REALTOR-client relationship – one built on trust, expertise, and mutual understanding. By showcasing agents who are REALTORS as partners in their clients' journeys, NAR demonstrates how they help protect their interests every step of the way.
To learn more about the "Right by you" campaign and the creative team behind it, Uncommon Creative Studio, visit resources.realtor. The new ads will also be live across various high-impact video and audio placements, including:
* April 9: Los Angeles Lakers @ Dallas Mavericks on ESPN (7:43 p.m.–10:05 p.m. EST)
* April 9: Fixer Upper on Magnolia (9 p.m. and 10:30 p.m. EST)
* April 10: SportsCenter at the Masters on ESPN (11 a.m.–12 p.m. EST)
* April 11: Rock the Block on HGTV (7 a.m. EST)
* April 12: Premier League Pre-Game on NBC Sports (7:20 a.m. EST)
