R
ealEstate, the former .Realtor, has rebranded to help real‑estate professionals cut through online noise and attract buyers searching for homes, condos, or commercial spaces. Launched as www.get.realestate, the platform merges NAR’s earlier domains—get.realtor, .realtor, .realestate—into a single brand focused on digital marketing rather than just domain registration.

    Colleen Doyle, VP of RIN and strategic initiatives at the National Association of REALTORS®, explains that the company has evolved from a domain‑only service into a full digital branding solution over the past five years. The new website builder reflects this shift: users start by choosing design and functionality, then pick a domain name later. Every site comes with an exclusive .realtor or .realestate domain, SEO‑optimized pages, an integrated email platform, and more.

    Since its launch, RealEstate has helped over 50,000 customers publish 250,000 websites. The rebrand introduced 45 new online and mobile templates, bringing the total to about 75 customizable options. Templates feature modern designs and intuitive interfaces, allowing a site to be live in as little as five minutes.

    RealEstate offers four tiered packages—Basic, Edge, Premium, and Elite—priced from $9.95 to $109.95 per month. NAR and Canadian Real Estate Association members receive 15–45 % discounts. Higher tiers add multi‑page templates, blogs, video support, advanced AI tools, accessibility features, an email platform, listing showcases, and a CRM. AI assists with photo addition, copywriting, text editing, and acts as a personal SEO assistant by inserting alt text and meta tags automatically.

    All packages include a personalized .realtor or .realestate domain, which serves as a powerful marketing signal and boosts search engine rankings. A high‑ranked site increases visibility and drives more traffic to listings, giving agents a competitive edge.

    RealEstate offers a free one‑month trial on every package, letting users test features before committing. For more details on pricing and features, visit www.get.realestate.