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Washington, Nov. 19, 2025 (GLOBE NEWSWIRE) – Real‑estate companies are preparing for ongoing hurdles in housing affordability and rising operating costs, according to the National Association of REALTORS® (NAR) 2025 Profile of Real‑Estate Firms.
Key pain points:
• Housing affordability – 56% of firms cite this as a top issue.
• Industry costs – 36% (up from 34% in 2023).
• Local economic conditions – 35% (up from 34% in 2023).
Despite these pressures, 38% of firms now expect profitability to rise in 2025, a jump from 30% in 2023. “Our members are on the front lines, seeing how affordability and local economies affect clients while costs climb,” said Jessica Lautz, NAR deputy chief economist. “Even in a tough market, most firms anticipate stable or improving profits.”
The survey examined nationwide firm characteristics, gathering data on demographics, structure, and executive perspectives. Highlights include:
• 46% of sales volume comes from repeat business; 44% from referrals.
• 35% of firms are actively recruiting (down 5% from 2023).
• 81% operate a single office; average of 2 full‑time licensees (down from 3).
• Residential firms average 19 years in business (up from 16); commercial firms 25 years.
• 71% encourage agents to earn certifications; 61% promote additional training.
NAR represents all facets of residential and commercial real estate. The REALTOR® mark denotes a member who follows NAR’s strict Code of Ethics. Consumer guides on buying and selling are available at facts.realtor.
For more information, visit nar.realtor or the newsroom at nar.realtor/newsroom. Statistical tables and survey data are in the “Research and Statistics” section.
Contact: [email protected]
