R
elitix, a real estate analytics firm, has introduced an enhanced market share tracking feature to help brokerages gauge their competitive standing. The Relitix Market Share tool is now integrated into the company's brokerage management platform and provides daily updates on office, agent, and company-wide performance across various geographic and pricing categories.

    According to Rob Keefe, CEO of Relitix, the new tool offers actionable insights that connect market share information directly to existing management and recruiting tools. This enables brokerage leaders to easily understand and showcase their market leadership, reinforcing their strategic positioning and improving recruitment and retention efforts.

    The system allows real estate firms to compare performance against local competitors, identify top-performing agents, and analyze data by ZIP code, city, neighborhood, property type, and price range. Customizable reports can be used for internal decision-making or external marketing purposes, providing a valuable resource for brokerages.