T
he RE/MAX Media Network, a commerce media platform, will connect advertisers with the real estate brand's consumer audience at key moments, providing a new revenue stream as the company works to improve its bottom line. This innovative platform allows housing-related advertisers to access the RE/MAX audience through existing digital services such as websites, email newsletters, and other displays.

    "We're not just connecting buyers and sellers, but creating a dynamic marketplace where brands can engage with consumers in meaningful ways," said RE/MAX Holdings CEO Erik Carlson. Advertisers will include home improvement, financial services, and lifestyle brands.

    The rollout of the media platform comes as the industry faces slow sales and falling profits, prompting real estate companies to explore new revenue streams through initiatives like ancillary services. RE/MAX has faced challenges during this slowdown, including declining agent counts and revenue, but efforts to develop new opportunities have improved margins.

    With over 53 million monthly page views on its U.S. and Canadian websites, averaging more than four minutes of engagement time, RE/MAX is tapping into a large audience. The company is working with media agency Kontrol Media to launch the new network, which will serve as a key component in the brand's strategy to drive growth and innovation.